The Vandal One Track Car Packs a 560HP Civic Type R Engine

Getting the Most Out of Those Four-Cylinders American company Vandal brings the Civic Type R’s 2.0-liter turbocharged four-cylinder engine to a true racecar with its vehicle called the Vandal One. The company squeezed 340 hp out of the Honda-produced engine for the base model. It somehow got a whopping 560 hp out of the engine for the […]

A New Stratos Will Appear in Geneva With a Manual

Finally, a Production Model of the New Stratos The Lancia Stratos is one of the most iconic cars ever to grace the road. It dominated the World Rally Championship for years and earned itself a permanent place in the hearts of many. Manifattura Automobili Torino will now bring the car to market. The first of the New Stratos […]

3 Ways to Improve Your Dealership’s Conquesting

By: Kristi Hector I want to bid on the dealership name down the road. How much does that cost? We hear this more and more in our digital strategy conversations. This is a concept called conquesting, and while it is a great way to ensure that you are competitive in your market, you’re probably going […]

How Prime Automotive Group Increased ROAS and Vehicle Sales with PureCars [Case Study]

Signal enables Prime Automotive Group to measure and understand the impact of digital channels on shopper engagement and sales – both at the group and dealer level. Based on insights from Signal, the group adjusted their digital strategy to increase return on ad spend (ROAS) and vehicle sales. Prime Automotive Group wanted to implement a […]

5 Reasons to Bid on Your Brand in Paid Search

By: Fernando Sardinas No two paid search accounts are the same, and all require custom strategies tailored to the dealership and its goals. That said, there is one strategy that is sure to pay off for just about everyone: bidding on your own name. Many believe that they shouldn’t be spending any money on their […]

3 Ways Dealers Can Use Video Advertising to Reach Customers

Video advertising is proving to be a powerful sales tool for dealerships. As shoppers take more of their buying journey online and out of the showroom, dealers need to do the same to win their business. Today, automotive brands are spending more and more on digital ad campaigns that don’t drive bottom line results. However, […]

2019 Hyundai Ioniq Hybrid Limited Quick Spin Test Drive & Review

Hybrid vehicles have been a bridge to what is to come in the future when we have somewhat of an inevitable electric-powered utopia of automobiles. Until then, whenever that may be, vehicles like the latest Hyundai Ioniq Hybrid are here to fill the gaps and deliver on an exceptionally economic vehicle that cleverly manages a […]

2019 Nissan Kicks SR Review & Test Drive

Let’s face it, there is an abundance of automotive choices to make with today’s automotive landscape being the broadest it has ever been. When it comes to picking something relatively affordable and entry-level, options seem to become rather narrow. Fortunately, automotive brands like Nissan are expanding the affordability and entry-level offerings with new vehicles like […]