5 Things We’re Excited About at NADA Show 2019

NADA Show 2019 is just around the corner, and we can’t wait to see everyone in San Francisco. From the workshops and speakers to the expo hall and networking events, it gets harder every year to fit even more show into just a few short days. As usual, NADA has an impressive line up of speakers […]

3 Ways to Improve Your Dealership’s Conquesting

By: Kristi Hector I want to bid on the dealership name down the road. How much does that cost? We hear this more and more in our digital strategy conversations. This is a concept called conquesting, and while it is a great way to ensure that you are competitive in your market, you’re probably going […]

How Prime Automotive Group Increased ROAS and Vehicle Sales with PureCars [Case Study]

Signal enables Prime Automotive Group to measure and understand the impact of digital channels on shopper engagement and sales – both at the group and dealer level. Based on insights from Signal, the group adjusted their digital strategy to increase return on ad spend (ROAS) and vehicle sales. Prime Automotive Group wanted to implement a […]

5 Reasons to Bid on Your Brand in Paid Search

By: Fernando Sardinas No two paid search accounts are the same, and all require custom strategies tailored to the dealership and its goals. That said, there is one strategy that is sure to pay off for just about everyone: bidding on your own name. Many believe that they shouldn’t be spending any money on their […]

3 Ways Dealers Can Use Video Advertising to Reach Customers

Video advertising is proving to be a powerful sales tool for dealerships. As shoppers take more of their buying journey online and out of the showroom, dealers need to do the same to win their business. Today, automotive brands are spending more and more on digital ad campaigns that don’t drive bottom line results. However, […]